INTRODUCING… SEGMENTATION STORIES

Segmentation is a big deal. You’ve put in the hard hours. You’ve finished wrangling over “should segments B and C really just be one big segment?”

You’ve finally named the segments, identified which ones to target, and agreed the golden questions. And now you are left clutching a brand-new shiny deck with pen portrait and demographics.

But what’s next?

To activate your segmentation, you need the whole company to get on board, but when the segments don’t feel real, nobody remembers them, and they certainly don’t use them.

An EXPLNERS Segmentation Story takes those lifeless pen portraits and lets them breathe.

The video above is just one of many possible approaches. Get in touch to discuss the best way to tell the story of YOUR segmentation.