When you need to explain your evening meal occasion segmentation to the supermarkets, why wouldn’t you use Lego? Said no one, ever.  But it turns out that Lego people are a brilliant way to show different types of family. And that you can make a boring data table memorable by building it out of bricks. 

The category team at Greencore asked us to find the story in the data and show it in the most engaging way possible. So, we found a specialist Lego store, bought A LOT of bricks, and spent A LOT of time building, planning and filming.

We ended up with around five minutes of pure Lego joy and a compelling story for the supermarkets. We can’t show you the whole thing, of course, but here’s a little taster.