Part of the wonder of explainer videos is that they uncover angles that may feel unexpected or counterintuitive.

This is what happened when we researched the relationship between sustainability and the economy and discovered that people were starting to question or reject behaviours previously taken for granted.

This was an internal project designed to showcase how we can draw on various sources – including academic research, survey data, news footage, and expert interviews – to demonstrate thought-leadership on a pivotal topic.

It was also, quite frankly, an opportunity to understand whether or not jelly babies would be an effective form of data-visualisation. We’ll let you be the judge of that.