As one of the world’s biggest snacks manufacturers, PepsiCo has a big say in shaping the future of snacking. When the leadership team were gathering for a conference to plan this future, the Strategic Growth Insights team asked us to turn their research into an explainer that would inspire and energise everyone in the room.

(Oh, and one other thing: could it be five meters high and work on three separate walls at the same time?)

Our explainer was purpose-built to fit the dimensions of the room, with each screen showing something different to tell a larger story.