Just Eat’s Category Entry Points project contained a lot of data – after all, there are a LOT of reasons why people order food to be delivered!

But of course, stakeholders outside the insights department aren’t likely to dig into all the detail. Just Eat took an innovative approach to activation, using different formats to capture the attention of different audiences.

The brief to us was clear: an explainer that brought the “sizzle” to the C-Suite, many of whom wouldn’t even have heard of Category Entry Points.

Our video explained the concept, shone a spotlight on the key opportunities for the brand and enticed viewers to look up the full report to get more detailed insights.