Côte Brasserie had commissioned research to re-invigorate its restaurants and marketing positioning, including testing concepts with consumers. An explainer video was the perfect way to deliver the results and strategic recommendations to the exec team.

We blended primary qual footage with secondary data to set the scene, before bringing the recommendations to life with concept restaurant imagery and real consumer feedback.

Qual research footage is so powerful – and even more so when it’s part of the story, not just a sequence of clips as an add-on to a debrief.