The Future Of Frozen Food

A Category Vision by Birds Eye

When you have a vision for the future of your category, a heck of a lot of people need to be aligned to turn it into a reality.

Birds Eye needed to explain the future of frozen food to everyone in its organisation, and to impress its retail customers with its strategic thinking.

Our explainer video summarised the project background, pivotal insights and strategic platforms in a way everyone could understand and that left them feeling inspired.

“The creativity, idea sharing and overall support from the EXPLNERS team really helped to bring a broad brief into a visual reality which has received excellent feedback from around the business. I’m very proud to show it internally and externally!”

Retail Commercial Strategy Manager